About Fendi: Fendi is an Italian designer of luxury merchandise, is a brand of special kind of accessories, handbags and shoes. It was launched in 1925 by Edoardo and Adele Fendi, as a fur and leather shop in Via del Plebiscito, Rome, but today is a multinational luxury goods brand owned by LVMH. The company is well known for its "baguette" handbags. Fendi store can be found around the world, and the modern contour includes watches, fragrance, eyewear, ready-to-wear apparel and shoes, but conceivably most admired are Fendi handbags. The elegance and classic appeal in their designs is what makes Fendi and iconic name in the work of fashion.